G5 Strategy Group - Marketing and Promotions Specialists
Welcome to G5 Strategy Group Marketing. Founded in 2010, we are a dedicated marketing and promotions agency, providing specialty services to both brands and agencies alike. With our #1 Websites and effective marketing tactics, we can conduct any activity in any market you need.
Our Services Make People Take Notice
It's hard to stand out these days with all the advertising noise out there. To help you break past the sound barrier, we offer you a variety of services that include:
Brand Building
Experimential Marketing
College Marketing
Field Marketing
In-Store Promotions
Mobile Tours
Alternative Advertising
Buzz Marketing
Lifestyle Marketing
Marketing Surveys
Trendsetter Marketing
Promotional Staffing
Event Staffing
Promotional Models
Street Teams
Artists
All Social Network Music Pages
Brand Building
Featured Artist On Sites
Itunes, Reverbnation, Soundcloud
Manage Video Shoots
Youtube Account
Commercials
Local Touring and Merchandise Sale
Vlog Production
Interviews
plus MUCH, MUCH, MORE!!
Another one of G5 specialties is Brand Building (Artists, Companies)
here we will give you an overview in what we believe in when it comes to your Brand
Quality
Quality is a vital ingredient of a good brand. Remember the “core benefits” – the things consumers expect. These must be delivered well, consistently. The branded washing machine that leaks, or the training shoe that often falls apart when wet will never develop brand equity.
Research confirms that, statistically, higher quality brands achieve a higher market share and higher profitability that their inferior competitors.
Positioning
Positioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target market.
Positioning can be achieved through several means, including brand name, image, service standards, product guarantees, packaging and the way in which it is delivered. In fact, successful positioning usually requires a combination of these things.
Communications
Communications also play a key role in building a successful brand. We suggested that brand positioning is essentially about customer perceptions – with the objective to build a clearly defined position in the minds of the target audience.
All elements of the promotional mix need to be used to develop and sustain customer perceptions. Initially, the challenge is to build awareness, then to develop the brand personality and reinforce the perception.
First-mover advantage
Business strategists often talk about first-mover advantage. In terms of brand development, by “first-mover” they mean that it is possible for the first successful brand in a market to create a clear positioning in the minds of target customers before the competition enters the market. There is plenty of evidence to support this.
Think of some leading consumer product brands like Gillette, Coca Cola and Sellotape that, in many ways, defined the markets they operate in and continue to lead. However, being first into a market does not necessarily guarantee long-term success. Competitors – drawn to the high growth and profit potential demonstrated by the “market-mover” – will enter the market and copy the best elements of the leader’s brand (a good example is the way that Body Shop developed the “ethical” personal care market but were soon facing stiff competition from the major high street cosmetics retailers.
Long-term perspective
This leads onto another important factor in brand-building: the need to invest in the brand over the long-term. Building customer awareness, communicating the brand’s message and creating customer loyalty takes time. This means that management must “invest” in a brand, perhaps at the expense of short-term profitability.
Internal marketing
Finally, we ensure that the brand is marketed “internally” as well as externally. By this we mean that the whole business should understand the brand values and positioning. This is particularly important in service businesses where a critical part of the brand value is the type and quality of service that a customer receives.
Think of the brands that you value in the restaurant, hotel and retail sectors. It is likely that your favourite brands invest heavily in staff training so that the face-to-face contact that you have with the brand helps secure your loyalty.
SO INQUIRE WITH US TODAY!!
CONTACT US!!
dramacydalent@gmail.com
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